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Off-page SEO is a critical aspect of search engine optimization that involves optimizing elements outside of your website to improve its search engine rankings and overall online visibility. While on-page SEO focuses on optimizing content and technical aspects on your site, off-page SEO is concerned with building authority, credibility, and popularity of your website in the eyes of search engines and users. One of the primary off-page SEO strategies is link building. Backlinks, also known as inbound links, are links from other websites that point to your site. Search engines view backlinks as votes of confidence and authority. Websites with a higher number of quality backlinks tend to rank higher in search engine results. However, it's essential to focus on acquiring natural and relevant backlinks from reputable sources, as low-quality or spammy links can have adverse effects on your site's rankings.

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